Start with known answers
The brief covers business, audience, goals and voice. Download the text worksheet and use concrete examples of what you offer and which questions customers ask.
Sources before promises
Add documents and URLs supporting services, features and conditions. Note prohibited claims. Never include passwords, API keys or customer personal data.
Using it in Socimetric
Enter the information in My brand and add sources and documents. Automatic field import from this worksheet is not implemented. Use it to prepare context and review brand consistency.
Your first conversation
Use the brief to explain channels and the review level you need. Request a demo and use the worksheet during the discussion without confidential information.