GUIDES AND RESOURCES

Google Business Profile: local information and updates

A planned extension for Google business information and posts, with realistic authorisation, verification and product catalogue requirements.

By INTERAKTIVA 1976 S.L. · Published 21 October 2026.

TECHNOLOGY THAT SERVES YOUR BUSINESS

Behind every brand,
there are people.

For business owners, content creators and the people who support their clients. Organise your communications, choose what to delegate and spend more time on meaningful work.

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Illustrative scenes of marketing professionals, collaboration and online commerce
AI-generated scenes · Fictional people.

TWO PATHS, ONE BUSINESS

Local information and products
follow different paths.

Your business

Real information, owned sources and owner authorisation.

GOOGLE BUSINESS PROFILE

Local presence

Profile · Hours · Photos · Updates

Eligible business + API access + verification
MERCHANT CENTER

Product catalogue

Products · Price · Availability · Images

Feed or Merchant API + Google approval

Planned scope diagram. These integrations are not yet available in Socimetric.

Status: planned, not yet available

Socimetric does not yet include an operational Google Business Profile connector. Discuss the project with the team; registration does not connect Google or include this feature in current plans.

Business eligibility first

Profiles serve businesses with in-person customer contact at a location or at customer premises. An online-only shop does not qualify solely by having a website. Find existing profiles and obtain access before creating duplicates.

Prepare complete information

The planned flow collects real business name, category, address or service area, phone, website, regular and special hours, description, attributes and photographs. AI can draft descriptions; owners must confirm facts.

What could be automated

With approved API access and owner authorisation, Google APIs support creating and updating locations, photographs and posts. A planned queue could send news, offers and events. This must still be implemented and tested in Socimetric.

Why fully unattended setup is not guaranteed

Google controls eligibility, API approval and verification. Owners may need to provide evidence or complete additional checks. AI cannot bypass these steps. Approval, activation dates and Maps rankings cannot be guaranteed.

Products through Merchant Center

Business Profile product posts cannot be created through its posts API. Ecommerce catalogue automation should be assessed through Merchant Center and Merchant API or a compatible feed with identifiers, descriptions, URLs, images, prices, currencies and availability plus required attributes. This needs a reliable catalogue and account approval; it does not guarantee display in any profile’s Products section.

Casa Oliva example

The owner confirms location, category, phone and opening hours. Prepare description and owned photos. After authorisation and verification, a future connector could update information and send a mug announcement. Full catalogue management would use a separate Merchant Center workflow. This is a proposed design, not an activated integration.

OFFICIAL DOCUMENTATION CHECKED · 21 OCT 2026

Business Profile APIs ↗ · Profile eligibility ↗ · Posts and product limits ↗ · Merchant API ↗

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Solutions for your business6   +
Channel guides7   +
Resources and templates9   +

Resources for communicating with AI and editorial judgment

Practical guides to editorial calendars, reviewing AI content and preparing product posts for social media and blogs.

How to prepare an editorial calendar for social media and blogs

A guide to objectives, topics, sources, frequency and review before automating business posts.

What to review before enabling automatic AI publishing

An editorial checklist covering brand context, facts, sources, permissions and incidents before delegating posts to AI.

How to turn your catalogue into social and blog ideas

A method for product content without invented specifications, copied descriptions or claims of synchronisation that does not exist.

From one store to a week of content

Follow fictional Casa Oliva from brand information and sources to channel versions, review and a publishing calendar. An illustrative walkthrough.

From business information to social content

Prepare your Socimetric brand with website sources, documents, tone, audience, images and editorial rules for consistent channel content.

Editorial calendar template for social and blog

Download a free CSV template and organise a week of content with goals, channels, sources, visual assets and review.

Brand brief for AI content creation

A free worksheet to define your audience, voice, goals and sources before using AI to prepare social content.

Checklist for reviewing AI-generated posts

Download twelve practical checks for facts, links, images, permissions and approval before publishing AI-generated content.

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